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Managing Your Keywords:
The Basics on Bidding >>
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Know Thy Band >>

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Article #2: Managing Your Keywords

The Basics on Bidding :

Keywords bidding is, in itself, an art form; with so many models, structures, and concepts that it's nearly impossible to cover every single one in only a single article. Let's cover some of the basic concepts of bidding on keywords:


Article by Katie Price

Overall, it's safe to say that number one usually means more traffic. While this is often the case, not all of us have the unlimited resources to grab the number one spot each and every time for every keyword. Learning some bidding techniques will help conserve the Finder funds in your account every month while still getting a good amount of daily fan traffic.

Here are a few things to keep in mind when it comes to bidding on keywords:

  • Remember: second position is the next best thing to first. This is especially true if there's a ridiculous bidding gap between the first two spots. For instance, if the person in the number one spot has placed an extremely high bid for a certain keyword to get to the top of the list for a particular search, it's often possible to bid for the second spot and bid only a fraction of what the other guy is shelling out in credits. Sometimes, it's best to let the "Yuri Groove Machine" pay 20¢ a click for their listing ... as long as you can pay 2¢ to stay in the spot just underneath them. In a case like this, the difference between traffic from the first and second slots are definitely NOT worth 18¢ a click. Keep in mind that our site can get pretty busy, and these clicks build up quickly. Also, this approach will help avoid a draining (and unnecessary) 'bidding war'.


  • When adjusting your bids, start with those keywords that are less competitive (and more specific) and move outward to those that are highly contested (and less specific). This means that you should adjust your bids on keywords that best describe your band first. Are you a political band? Is your music heavy? Then increase your bid on these keywords first. You'll want to approach the other keywords like "rock", "austin", and "male" a little later. While the temptation may be great to be at the top of the list for the entire city of Austin (and we do get a lot of searches for city and genre keywords), you'll get much better results from the traffic visiting your website if they're more targeted and reached you through more refined keywords.


  • Keep in mind that a good bidding strategy will get great results. "Targeted" fans are many times more likely to buy a CD and get involved than traffic from anywhere else. Helping fans find you the right way will only create a better outcome at your band's website. Somebody finding you for "rock" is going to be a lot less inclined to be interested in your music than somebody who found you by searching for "political emo rock hardcore heavy male band austin rage against the machine corrosion of conformity united states"? Right? Spend more time getting a better position for keywords like "political", "heavy", and "rage against the machine". Later, when you have the funds, position your band in "rock" and "austin", as well.


  • Traffic can come in rather quickly, in some cases -- when your funds run out for the month, you'll either have to wait until next month or drop a few bucks in your account to keep the traffic coming. Try to stop in at least once a day to check your stats and keep an eye on your listings.


Questions? Comments? Feel free to contact Band Finder support at support@bandfreaks.com, or contact us for help via the forums in our Help & Support section:

http://www.bandfreaks.com/support